OSP: Audience and Industries blog tasks
Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics . The potential target audience for Marcus is young boy/men who have a passion for football or who is Rashford as a role model of sort. Whereas the target audience for Kim is young girls/women who have a interest in fashion 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Rashford is in a lot of adverts and uses social media to promote brands like Nike or Burberry and others. This could influence young boys to be more/feel like Rashford as some consider him as a role model since he has helped a lot of people 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? Marcus Rashford’s power as an influencer is shown by his engagement ...