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The Times CSP- Audience and Industry

  Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. Class- Upper class Age- Middle aged/older Education- Advanced Ethnicity- White 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? The Times uses a more organised structure of writing, using less images than the Daily Mirror to look more sophisticated than them. The Times also covers more Hard news such as politics rather than more entertainment based stories. This tells us that their audience likes this type of structure since the number of readers is increasing/ the same. 3) Times readers are mostly over 55 years old. Why is this and how is this reflected  or  challenged by the design and news stories in the CSP pages we have studied?   The Times' readers are mainly 55 years old due to todays society and how we don't read newspapers n...

The Times- Language and Representation

  Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? The main story of this newspaper is the post office scandal. This appeals to the audience since its a form of hard news which is a characteristic of a broadsheet newspaper such as the times. 2) How is the presentation of this story different to how the Daily Mirror presents it? The times focuses more on the important stories such as the post office scandal, adding lots of more information/text related to that specific topic. Whereas the daily mirror likes to focus on more, less important topics rather than one huge topic, using more images than text to appeal to its working class audience. This gives the daily mirror more similarities to a magazine rather than a newspaper. 3)  How is the Times front page designed to reflect  broadsheet  newspaper conventions? The times use lots more text rather than images to inform their upper class audience of a...

The Times- Introduction

1) What year was  The Times  founded and when did it start using the  Times  name?  The newspaper was founded in 1785 as the Daily Universal Register with later renaming itself the times in 1788. 2) What content did John Walter suggest the paper would offer in the first edition? Politics, foreign affairs, legal trials, trade, etc. 3) What does the page say about the political views in  The Times ?  For it to be a fair argument between the labour party and the conservative party. 4) Who owns  The Times  today and how is editorial integrity protected? The Times is owned by News UK. Editorial integrity is protected through fair arguments and they don't side with just one political party. 5) What did  The Times  introduce in 2010 and why? They introduced a digital paywall for online readers to help sustain their revenue. 6) What was  The Times  named in 2018 by the Reuters Institute for Journalism at Oxford University? The Tim...

Daily Mirror Case Study (A+I)

  Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are working class. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.  2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? The newspaper is a tabloid meaning its a more cheap and gossip based newspaper which appeals to the audience. 3) Why might a reader  enjoy  the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. One reason is they might like to read other people opinions and compare them to their own beliefs which relates to diversion/entertainment. 4) Why are print newspapers generally read by older audiences? Older people struggle to use technology which effects how they choose to get their information which means they are more likely to read a physical newspaper rath...

Daily Mirror Case Study ( L+R)

  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: the title block of the newspaper Pug: something to catch the readers eye Splash Head: leading story Slogan: sum up ethos of the paper Dateline: date the newspaper published  Byline: gives the name of the journalist/writer Standfirst: introductory paragraph usually bold 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. a scandal that happened with the post office and the software company connected to it. this scandal put multiple people in financial jeopardy, permanently changing their life for the worse.  3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? "exclusive: post office scandal". this appeals to the newspaper audience since they now know what ...

Newspapers- Blog Index

 1) Introduction to Newspapers  2) Daily Mirror ( Language + Representation)  3) Daily Mirror (Audience + Industry)  4) The Times Introduction  5) The Times ( Language + Representation) 6) The Times ( Audience + Industry)

Introduction To Newspapers

  1) What type of news can you typically find in a  tabloid  newspaper? Tabloids  tend to be easier to read, feature shorter articles and include more photographs. They report on major news, but also include a lot of showbiz gossip, entertainment and sport. They tend to be the better sellers. Examples include  The Sun  and the  Daily Mirror . 2)  What type of news can you typically find in a  broadsheet  newspaper? Broadsheet  newspapers traditionally used to be larger (printed on ‘broad sheets’) although most are the same size as tabloids now. They tend to be more serious, have smaller fonts, more advanced use of language and less photography (although they have included more over the last 20 years to be more popular). They tend to have lower circulation figures than tabloids. Examples include the  Times  and the  Daily Telegraph . 3) If someone is  left-wing , which political party in the UK are they most likel...