Industries: ownership and control
1) What is a conglomerate in the media industries? Big companies. 2) What is a subsidiary? Small companies. 3) What are the benefits for media companies of vertical integration? It gives the companies the chance to make money at every stage of production and distribution. Complete ownership, more profit and control. 4) What are the benefits for media companies of horizontal integration? It allows companies to widen their audience and find other ways to make money. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. Disney and Pixar, Google and Android, Amazon and AWS. 6) What is convergence and what device has changed the relationship between audiences and producers? Technological convergence refers to the fact we can now access all different types of media on one device. Smart phones changed the relationship between audiences and producers. 7) Why did Fac...
Comments
Post a Comment