Film Industry: Black Widow
1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.
Marvel studios, Walt Disney, Blitz, Pixstone images, The third floor, Industrial light & magic, SSVFX, Stereo D, ETC.
2) What is conglomerate ownership and how does it link to Black Widow?
Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). This links to Black Widow as Disney owns Marvel.
3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?
Action set pieces, Marvel logo/brand, CGI/explosions, car/bike chases, Exotic/Global locations, References to other marvel films, 3D and IMAX release.
4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.
.Posters
.Teaser trailers
. Social media
5) What was the production budget for Black Widow and how much did it make at the box office?
$200,000,000 and it made $80,366,312 on the opening weekend.
6) Would you consider Black Widow a successful Hollywood blockbuster? Why?
We don't know because of the Covid-19 pandemic. Black Widow's budget was $200m and it only made $379m at the worldwide box office due to the pandemic. Marvel would have spent well over $100m on marketing the film globally so the profit level is very low.
7) Who regulates the film industry in the UK?
The BBFC ( The British Board of Film Classification)
The BBFC ( The British Board of Film Classification)
8) What age rating was Black Widow given? Why?
12. This is because there is moderate violence and injury detail.
9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing?
This is because brands want to use their fans to help increase hype for the film or series.
10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.
They use their fans to help market the film like invite them onto the set of the film or copy tweets onto large billboards. They also use influencers to promote the film to help increase hype for the film.
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