Industries: ownership and control

 1) What is a conglomerate in the media industries?

Big companies.

2) What is a subsidiary?
Small companies.

3) What are the benefits for media companies of vertical integration?
It gives the companies the chance to make money at every stage of production and distribution. Complete ownership, more profit and control.
4) What are the benefits for media companies of horizontal integration?
 It allows companies to widen their audience and find other ways to make money.

5) Give three examples of media companies or brands that have used synergy to maximise their profits.
Disney and Pixar, Google and Android, Amazon and AWS.
6) What is convergence and what device has changed the relationship between audiences and producers? 
Technological convergence refers to the fact we can now access all different types of media on one device. Smart phones changed the relationship between audiences and producers.
7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

Facebook's chief executive Mark Zuckerberg has pledged to continue to develop Instagram as a separate brand, allowing it to post to rival networks.

8) What is the name of the media billionaire who used to own Fox? 
Rupert Murdoch
9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 
ABC television network, Disney Channel, ESPN, Freeform, FX, National Geographic, Disney+, ESPN+, Hulu and Hotstar

10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. 
The agreement between Disney and 20th Century Fox benefits Fox by allowing it to broadcast its content on Disney+ and broaden its movie genres. Moreover, it also increases its global markets and allows 20th Century Fox to gain access to additional funding for larger-scale productions.

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