Introduction to advertising

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 Part 1: Skittles advert analysis -

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

colour scheme- very bright colours. make it give more attention to customers.

slogan- "Taste The Rainbow". tells us that the the product is made for children.


2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP ( unique selling point ) of the skittles advert is the pieces of skittles in each packet are very colourful. This is the reason that their slogan is " taste the rainbow" . The colour scheme is a persuasive technique. It gives the product more attention, giving it more reason for customers to buy it.

Part 2: Advert research-

1) An advert with a clear brand identity

Nike Advert- 

2) An advert that uses shock tactics or a controversial idea

Heinz Advert- 



3) An advert that creates a a strong emotional connection to the audience

Different Nike Advert- 



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