Posts

Daily Mirror Case Study (A+I)

-
  Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.  2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? The newspaper is a tabloid meaning its a more cheap and gossip based newspaper which appeals to the audience. 3) Why might a reader  enjoy  the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. One reason is they might like to read other people opinions and compare them to their own beliefs which relates to diversion/entertainment. 4) Why are print newspapers generally read by older audiences? Older people struggle to use technology which effects how they choose to get their information which means they are more likely to read a physi...
Post a Comment
Read more

Daily Mirror Case Study ( L+R)

-
  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: the title block of the newspaper Pug: something to catch the readers eye Splash Head: leading story Slogan: sum up ethos of the paper Dateline: date the newspaper published  Byline: gives the name of the journalist/writer Standfirst: introductory paragraph usually bold 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. a scandal that happened with the post office and the software company connected to it. this scandal put multiple people in financial jeopardy, permanently changing their life for the worse.  3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? "exclusive: post office scandal". this appeals to the newspaper audience since they now know what ...
Post a Comment
Read more

Newspapers- Blog Index

-
 1) Introduction to Newspapers  2) Daily Mirror ( Language + Representation)  3) Daily Mirror (Audience + Industry)
Post a Comment
Read more

Introduction To Newspapers

-
  1) What type of news can you typically find in a  tabloid  newspaper? Tabloids  tend to be easier to read, feature shorter articles and include more photographs. They report on major news, but also include a lot of showbiz gossip, entertainment and sport. They tend to be the better sellers. Examples include  The Sun  and the  Daily Mirror . 2)  What type of news can you typically find in a  broadsheet  newspaper? Broadsheet  newspapers traditionally used to be larger (printed on ‘broad sheets’) although most are the same size as tabloids now. They tend to be more serious, have smaller fonts, more advanced use of language and less photography (although they have included more over the last 20 years to be more popular). They tend to have lower circulation figures than tabloids. Examples include the  Times  and the  Daily Telegraph . 3) If someone is  left-wing , which political party in the UK are they most likel...
Post a Comment
Read more

December Mock Exam: Learner Response

-
  1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. Q1.3- Consider the power dynamic that is established Q1.4- Consider body language and costume too Q2- This is an age question not a gender question. Read carefully! Q3.1- NO FEEDBACK Q3.2- NO FEEDBACK Q4- Consider the size/scope of the pair's influence Q5- What sort of regulation would align content with target demographics then? 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2). Non diegetic- sounds only the audience can hear like background music 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the ...
Post a Comment
Read more

OSP: Audience and Industries blog tasks

-
Image
  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . The potential target audience for Marcus is young boy/men who have a passion for football or who is Rashford as a role model of sort. Whereas the target audience for Kim is young girls/women who have a interest in fashion  2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Rashford is in a lot of adverts and uses social media to promote brands like Nike or Burberry and others. This could influence young boys to be more/feel like Rashford as some consider him as a role model since he has helped a lot of people 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? Marcus Rashford’s power as an influencer is shown by his engagement ...
Post a Comment
Read more

OSP: Language and Representation Blog Tasks

-
  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. website- logo, menu, navigation bar, central image. Instagram/twitter- background/banner, profile picture, bio, verification symbol. 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media. He self promotes his books on twitter/website, "works" at charities such as FareShare and reposts tweets about his club or other charity work. 3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / posts / images from her brand websites or social media. She has links to her fashion and makeup brand, she self promotes her products on twitter and she mentions other Kardashian brands in her bio. 4)...
Post a Comment
Read more