KISS FM Breakfast show CSP: blog tasks
Audience Look at the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). Answer the following questions: 1) Read page 2. What is KISS FM's mission? The KISS Network, made up of KISS FM UK, KISSTORY and KISS FRESH, entertains more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always onto the next thing , they want or already own the latest cool stuff and have the devices at their fingertips to facilitate this sense of immediacy. It’s more than just dual screening – it’s about using multiple devices simultaneously from a mobile, tablet, TV, and laptop. So how do we capture this fickle audience? By reaching them wherever, whenever, however they want which informs both our editorial...