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Introduction to Music Videos

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 1) What are the key conventions of music video? Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality. 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? Music videos first become a major part of the music industry in the 1980s, catalysed by the launch of MTV 4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances. In the 1980s and 1990s big budge...
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Music Videos : BLACKPINK- How You Like That

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  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blinks-  BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA. 2) What audience pleasures are offered by the music video for How You Like That? Diversion: music video conventions – performance, effects, fast pace etc. Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK f...
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Magazines: final index

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  1 )  Magazines: Tatler magazine CSP 2)  Magazines: Heat magazine CSP   3) Advertising assessment learner response 
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Media Assessment 3: Learner Response

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 WWW- Good subject knowledge of how adverts reflect social, historical and cultural contexts with references to OMO. EBI- How does narrative theory reflect the key message about the product. Total Mark: 17/32 Grade: 5 Q1: Q2: • ads in the 1950s reinforced dominant patriarchal values and beliefs e.g. women were judged           by the ability to be ‘house-proud’ including the cleanliness of laundry        • many women worked in full-time paid employment during the war years and immediately          afterwards. As men replaced women in these jobs, advertising reconciled women to losing          their jobs and transferring to unpaid domestic work        • adverts would be taken at face value in the 1950s and believed to be true. Q3:  • Black female scientists shown towards end of advert subverts typical stereotypes of           race/ethnicit...
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Heat Magazine CSP

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  I ntroduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. .Audiences are always in the know .Give them conversation starters .Show off about to their mates down at the pub 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Heat offers readers life hacks to be like celebrities.  3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? They talk about the best movies or shows to watch. 4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here. Female/Male-90%/10% Average age- 37 Age profile- 52% aged 15/34 Media language 1) How are the cover lines written to make the audience want to buy the magazine? They put the best topics on the cover lines t...
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Tatler

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Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? Lists all the good things about the magazine. 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 29 years old, female, adults. 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? People spend millions on fashon 4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler? The audience are mostly women . Media language 1) What different examples of typography can you ...
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Media Assessment 2: Learner Response

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  WWW : This is a solid assessment with the clear potential to go higher. Keep up the good work! EBI : -More detailed references to the text/ CSP will help push you up .         -Organise your longer answers into paragraphs and stay focused on the key words in the question. LR: Q1)    Q2)   Non verbal- anything that does not use words. Q3)  Need to refer to the text or image Q4)  More profit, Control over creative process       Vertical integration is when a company owns various stages of the production process within the same         industry. Q5) Q6)    Need to use paragraphs to organise my essay         Paragraph 1- I, Daniel Blake         Paragraph 2- Black Widow         Conclusion- answer question, give my opinion.
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