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OSP: Audience and Industries blog tasks

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  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . The potential target audience for Marcus is young boy/men who have a passion for football or who is Rashford as a role model of sort. Whereas the target audience for Kim is young girls/women who have a interest in fashion  2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Rashford is in a lot of adverts and uses social media to promote brands like Nike or Burberry and others. This could influence young boys to be more/feel like Rashford as some consider him as a role model since he has helped a lot of people 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? Marcus Rashford’s power as an influencer is shown by his engagement ...
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OSP: Language and Representation Blog Tasks

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  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. website- logo, menu, navigation bar, central image. Instagram/twitter- background/banner, profile picture, bio, verification symbol. 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media. He self promotes his books on twitter/website, "works" at charities such as FareShare and reposts tweets about his club or other charity work. 3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / posts / images from her brand websites or social media. She has links to her fashion and makeup brand, she self promotes her products on twitter and she mentions other Kardashian brands in her bio. 4)...
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Introduction to OSP: Influencers blog tasks

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  1) What years did YouTube, Twitter and Instagram launch? YouTube in 2005, Twitter in 2006, and in 2010, Instagram 2) What is the definition of an influencer? a person who has built a large, engaged audience on platforms like instagram, twitter or youtube and can sway their followers' opinions or purchasing decisions 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.  Kim Kardashian (who has 221 million Instagram followers) graduated from reality TV – another carefully crafted version of “real life”. 4) How big is the influencer industry according to the article?  By the end of 2019, the influencer marketing industry was worth some $8bn a year. 5) What are the problems associated with being an influencer? There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thin...
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Preliminary Exercise Feedback and Learner Response

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  1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW:  You’ve made a solid start here with your choice of cover image. It’s a powerful building to focus the reader’s attention on and really creates a serious tone for the magazine. You’ve attempted a range of clear cover lines which seem to match the tonal goal of the piece with these aligning with the text lining the bottom of the cover. Your writing is formal and definitely matches the style needed for the magazine. You have chosen a “star” to build your narrative around that can be used to discuss the new book idea of the brief. Next Steps:  Whilst beautiful to look at, the building used in your cover image doesn’t seem to align with the celebrity gossip angle that you seem to be aiming for. It would feel much more relevant in a business or financial magazine. Whilst the cover lines written are relevant, they d...
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Year 11 Paper 1 assessment: Learner Response

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  1) Type up your feedback: a. What Mark and Grade did you get? 19, 4 b. What targets were you given for the longer written questions? Look at the feedback on the larger mark questions. 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • Verbal codes • Use of language • Colour palette 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main  narrative theories  and how we can link them to the Galaxy advert CSP.   Propp-  Character types can be seen as outdated stereotypes of masculinity and femininity (‘damsel in distress’ scenario) with Audrey Hepburn cast as the ‘heroine’ character type (Propp) with the male chauffeur coming to her aid as the ‘Hero’ archetype and rescuing her. However, another interpretation would see Hepburn as the ‘Hero’ of the narrative, taki...
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Accountability Check: Coursework Checklist

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  Completed = Green In Progress/Partially Done = Orange Not Started Yet = Red Print Table: Item Progress Statement of Intent (Max. 300 Words)                              Front Cover Title for the Magazine w/ Original Masthead Design                              Selling Line                               Cover Price                                Dateline                             Main Original Cover Image                               Min. Four Cover Lines                       ...
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REAL statement of intent

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The title of my magazine is called "Topic Central". The main story consists of the hero actor (Propp) who recently started to write books about life choices and what they can lead to. However, due to some allegations about a villainous young fan (Propp)'s relationship with the actor, he has become a very hated man on the internet and has chose to go silent. The overall point of the story is to show how allegations can lead to someone's demise. The magazine was made about 6 days after the whole controversy happened. Meaning topic central keeps track on what kind of gossip people talk about on the internet, making them the most popular magazine in the UK. My hero (Propp) is a middle aged, British male actor who took a break from acting for a few months to write a series of books about ways to improve your life and his story from someone living in poverty to a famous actor (Todorov). But due to controversy , he's gone silent, making the internet hate him (Todorov). A...
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