Radio 1 Launch CSP: blog tasks

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 Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?
Home, Light and Third.

2) How was BBC radio reorganised in September 1967? What were the new stations that launched
It was split into radio 1 and radio 2.

3) What was pirate radio and why was it popular?
Pirate radio was a radio station that was in international waters so they didn't need to follow British law. There was clearly a need for a radio outlet for this music with a less formal presentation style; but there was nothing on the BBC. This led to the growth of ‘pirate’ radio stations who could produce these shows for young people, but were beyond the control of regulators.

4) Why did pirate radio stop broadcasting in 1967?
The marine broadcasting offence act outlawed pirate stations, making BBC radio more popular.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
the BBC launched Radio 1 with a focus on popular music and a DJ-led, informal style reminiscent of the pirate stations

6) What was 'needle time' and why was it a problem for BBC Radio
There were concerns that too much music on the radio would mean that people would no longer buy records, so the  Musicians' Union and Phonographic Performance Limited (a music licensing company) restricted the amount of recorded music that could be transmitted by the BBC during the course of any 24-hour period. This was called ‘Needle Time’ and in 1967 meant they could only play five hours of music per day. Pirate stations did not have these restrictions imposed on them because the law was difficult to apply offshore - and so could play more music. They were, therefore, more popular with young people than the BBC.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?
focusing on popular music and getting a more informal, DJ-led style

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
Tony Blackburn, 

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
Tony Blackburn is younger then the average presenter so young people may relate to him.

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?
Tony was a presenter on radio caroline before he did it for the BBC.


Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?
young people who were listening to pirate radio

2) Why did Radio 1 initially struggle to attract young listeners?
It was thought of as uncool and out of touch, due to the BBC's association with traditional, conservative values.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
diversion, personal identity

4) How is the BBC funded?
through the tv licenses.

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 
The preferred reading is that the music they play is the newest and most popular music made for young people. The oppositional reading is that all young people listen to there music.

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