KISS FM Breakfast show CSP: blog tasks

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 Audience


Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). 

Answer the following questions:

1) Read page 2. What is KISS FM's mission?
The KISS Network, made up of KISS FM UK,KISSTORY and KISS FRESH, entertains more15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always onto the next thing, they want or already own the latest cool stuff and have the devices at their fingertips to facilitate this sense of immediacy. It’s more than just dual screening – it’s about using multiple devices simultaneously from a mobile, tablet, TV, and laptop. So how do we capture this fickle audience? By reaching them wherever, whenever, however they want which informs both our editorial policy and our commercial strategy. From our youthful, peer-to-peer approach, to our innate understanding of the changing nuances in youth culture, our ambition to never stand still with our content solutions delivers the latest trends across each platform. The strategy encompasses on-air and online, proving digital is as important as radio, social as important as live events, and they all work together to create the ultimate 360 destination to hear, see, share and discover.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
The KISS audience is a 15-34, 60/40 Female to Male split and united by their love of music and the cool stuff they’re into right now. Alongside travel and movies, tech really excites them, we see more entries for
tech-wins than any other commercial incentive and with over 1.3m downloads of the KISS Kube App,we’re adding huge mobile and digital value by enabling our audience to interact with us on the go, and listen live or again later.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
KISS FM UK is available on FM, DAB, Freeview and Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events across the world.


4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
KISSSTORY spins the very best Old-school and Anthems from R’n’B, Dance, Garage and Hip Hop, expect to hear
tracks from Beyonce, Eric Prydz, Jay-Z, Artful Dodger and Sean Paul in big shows from Pandora, Wideboys,
Majestic and Justin Wilkes. KISSTORY is also hugely successful beyond the radio with compilation
album releases and sell out club nights across the world from London to Europe and the UAE. KISSTORY is available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.  

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?
Download the app Kiss Kube to have all the kiss radio channels to be available for you. 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
I think they are active a lots of them come to performances and contribute to completions and calls.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
Personal relationships as they present themselves as best friends and they have a good relationship with each other.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?


Industry

1) When did KISS FM first launch and what type of station was it then? 

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money? 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

5) How is KISS FM regulated and what can happen if they break the rules?

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