Introduction to OSP: Influencers blog tasks
1) What years did YouTube, Twitter and Instagram launch? YouTube in 2005, Twitter in 2006, and in 2010, Instagram 2) What is the definition of an influencer? a person who has built a large, engaged audience on platforms like instagram, twitter or youtube and can sway their followers' opinions or purchasing decisions 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian (who has 221 million Instagram followers) graduated from reality TV – another carefully crafted version of “real life”. 4) How big is the influencer industry according to the article? By the end of 2019, the influencer marketing industry was worth some $8bn a year. 5) What are the problems associated with being an influencer? There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thin...