Haviyan's Media Blog

  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. website- logo, menu, navigation bar, central image. Instagram/twitter- background/banner, profile picture, bio, verification symbol. 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media. He self promotes his books on twitter/website, "works" at charities such as FareShare and reposts tweets about his club or other charity work. 3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / posts / images from her brand websites or social media. She has links to her fashion and makeup brand, she self promotes her products on twitter and she mentions other Kardashian brands in her bio. 4)...

  1) What years did YouTube, Twitter and Instagram launch? YouTube in 2005, Twitter in 2006, and in 2010, Instagram 2) What is the definition of an influencer? a person who has built a large, engaged audience on platforms like instagram, twitter or youtube and can sway their followers' opinions or purchasing decisions 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.  Kim Kardashian (who has 221 million Instagram followers) graduated from reality TV – another carefully crafted version of “real life”. 4) How big is the influencer industry according to the article?  By the end of 2019, the influencer marketing industry was worth some $8bn a year. 5) What are the problems associated with being an influencer? There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thin...