OSP: Language and Representation Blog Tasks

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 Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.

website- logo, menu, navigation bar, central image.

Instagram/twitter- background/banner, profile picture, bio, verification symbol.

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.

He self promotes his books on twitter/website, "works" at charities such as FareShare and reposts tweets about his club or other charity work.

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.

She has links to her fashion and makeup brand, she self promotes her products on twitter and she mentions other Kardashian brands in her bio.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

So children think of him as a positive role-model further creating a positive image of himself outside his football career.

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)?

She promotes her brand and her family's brands in her twitter/instagram bio. She also promotes her tv show in her background/banner of her twitter account.



Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media?

costume/clothes- wears expensive/designer clothes in his pictures

props- football symbolises his football career and the range rover symbolises his expensive lifestyle

setting/location- football pitch

 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

. An online article about Rashford working at a charity.

. An news article about Rashford pressuring the PM ( Boris Johnson) for free school meals.

. Creating his own books to encourage young boys to read more.


3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here.

He encourages young boys to read more books by making them himself such as Breakfast Club Adventures. 

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity?

Kardashian is shown as an entrepreneur, mother of 4 and a social media phenomenon. The audience is encouraged to see her as someone who has succeeded at life and someone who you should be like.

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence?

She reinforces stereotypes of how women should look good in media and she is a mother of 4 children. However she challenges stereotypes of what kind of jobs women should do by becoming a business owner. 


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