Haviyan's Media Blog

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films 2) According to this article, How much money have the MCU films made in total? $18.2 billion 3) Why did Marvel create the Avengers films? They wanted to include the core Avengers team so they could get all the characters for the crossover film, Avengers Assemble. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony. But soon, Marvel and Sony agreed to a partnership that allowed Tom Holland's Spiderman to appear in the MCU. 5) Which company owns the Fantastic Four and the X-Men rights? 20th century fox. 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? It's a new Marvel TV show, one based on Thor's adopted brother Loki.

  1) What is a   conglomerate  in the media industries? Big companies. 2) What is a subsidiary? Small companies. 3) What are the benefits for media companies of vertical integration? It gives the companies the chance to make money at every stage of production and distribution. Complete ownership, more profit and control. 4) What are the benefits for media companies of horizontal integration?  It allows companies to widen their audience and find other ways to make money. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. Disney and Pixar, Google and Android, Amazon and AWS. 6) What is convergence and what device has changed the relationship between audiences and producers?  Technological convergence refers to the fact we can now access all different types of media on one device. Smart phones changed the relationship  between audiences and producers. 7) Why did Fac...

  1)  Audience: Reception Theory -  Question 5       Changes are done to this task  2) Write my answer myself instead of using AI to do my work. 3) .Stop using AI to do my work     .Revise about topics that I struggle on in Media     .Try to finish all my tasks in class so I don't need to do it as homework. WWW- Your blog overall is impressive – almost completely up-to-date and I like your learner response and audience work. EBI- The first is to add more detail and specific analysis to your camerawork posts. The second and most important is to avoid using AI in answering blog tasks as you won’t develop the skills you need in the exam. This is in the reception theory final question – it’s a great response but uses American spellings and doesn’t focus on the actual advert you needed to analyse.

  1) Write a definition of a   passive  audience:  This is the view that audiences passively   take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  This is the more modern and generally accepted view that audiences  interact   with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:   This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done ...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Total:12 Grade:4 WWW: This is a solid first assessment in Media with plenty of potential to build on. EBI: Read the questions carefully. This costs you in Q6  2) Read the mark scheme for this assessment   carefully. Write down the mark you achieved for each question:  Q1: 1/1 Q2: 0/1 Q3:4/12 Q4: 2/2 Q5: 3/6 Q6: 2/8 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Q4: I understood that I was meant to connotate what was in the water aid advert. I also explained what the background and the child's expressions.  4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. Q3: I think that this was a weaker question because I didn't annotate enough for the pictur...

  1) What is the preferred reading of a media text? The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes). 2) What is the oppositional reading of a media text? The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values.  3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The film Harry Brown positions the teenage characters as very bad people that do bad things. For example, the teenagers are to be burning and destroying things. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young peop...