OMO advert

-

 1) What year was the advert produced

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

Fragile/emotional people that need to look pretty. They were also portrayed as reliant on men to be the bread winners. 


3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?
 The main thing they want to tell people about the product is that they clean white pieces of clothing very well. 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The advert is trying to show that women need to look pretty while being hardworking.

5) Why is a picture of the product added to the bottom right of the advert?
They added the pack shot to the bottom right because the advert wants they key image to be the woman hanging the clothes.

6) What are the connotations of the chosen colours in this advert - red, white and blue?
A patriotic vibe. This is because the advert was made post WW2 and they were trying to enforce women going back to being housewives.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
They use repetition to repeat the two words "white" and "bright". 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The key image refers to the stereotype that women need to look pretty, They are also portrayed to be doing housework. Another stereotype.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
That this product was extraordinary for washing clothes. Also it would be great for women to use when they clean.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
Some might be neutral to this advert. But some might be slightly offended by the portrayal of woman in this advert.

Comments

Post a Comment

Popular posts from this blog

Blog feedback and learner response.

-
  WWW: I’m really impressed with your blog work so far – you have made an excellent start to GCSE Media. Your fruit bowls are absolutely stunning and also show you were able to take on the tricky extension task with ‘paste into’ used brilliantly. Keep up the good work!     EBI :   The key area to work on is the depth and detail of your written work – for example, for denotation and connotation you could offer more for the ‘connotation’ and ‘analysis’ parts as this is where you need to offer a range of meanings to access the top levels. Similarly, for the Stranger Things analysis you need to say much more about the potential connotations or deeper meanings that each aspect of mise-en-scene communicates.   LR : Create a new blogpost on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blogpost then complete the LR tasks/questions below. Reflect on your first month of Media. What do you feel is your s...
Read more

Reception theory

-
  1) What is the preferred reading of a media text? The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes). 2) What is the oppositional reading of a media text? The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values.  3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The film Harry Brown positions the teenage characters as very bad people that do bad things. For example, the teenagers are to be burning and destroying things. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young peop...
Read more

Media Assessment 1: Learner Response

-
  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Total:12 Grade:4 WWW: This is a solid first assessment in Media with plenty of potential to build on. EBI: Read the questions carefully. This costs you in Q6  2) Read the mark scheme for this assessment   carefully. Write down the mark you achieved for each question:  Q1: 1/1 Q2: 0/1 Q3:4/12 Q4: 2/2 Q5: 3/6 Q6: 2/8 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Q4: I understood that I was meant to connotate what was in the water aid advert. I also explained what the background and the child's expressions.  4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. Q3: I think that this was a weaker question because I didn't annotate enough for the pictur...
Read more