Tatler

Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

Lists all the good things about the magazine.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

29 years old, female, adults.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

People spend millions on fashon

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

The audience are mostly women .

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

A mix of sans and serif in the title and mostly sans for the smaller bits of writing.

2) How do the cover lines appeal to the Tatler target audience?

mostly gossip about celebrities.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The dress is to stand out and give attention and the colours of the background gives a natural feel.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

Race, gender, the women wears makeup to look pretty.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Boris Johnson, revealed something interesting about themselves to the media.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

Mostly about gossip or talking about celebrities.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

Women are shown as independent and elegant in the cover. 

4) Are there any stereotypes being reinforced or subverted? How? Why?

Rich people are more elegant, and they care a lot about fashion.

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

People below upper-middle class, other races other than middle aged/elder white people.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?

People care more about their looks or hoe they are represented .

3) What audience groups might be offended or insulted by the front cover of Tatler?

Elder people,  

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler? Gossip, fashon and most covers include middle aged white women in the front cover.