Film Industry: Final index

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1) Film Industry: Marketing - Marvel Cinematic Universe


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Industries: ownership and control

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  1) What is a   conglomerate  in the media industries? Big companies. 2) What is a subsidiary? Small companies. 3) What are the benefits for media companies of vertical integration? It gives the companies the chance to make money at every stage of production and distribution. Complete ownership, more profit and control. 4) What are the benefits for media companies of horizontal integration?  It allows companies to widen their audience and find other ways to make money. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. Disney and Pixar, Google and Android, Amazon and AWS. 6) What is convergence and what device has changed the relationship between audiences and producers?  Technological convergence refers to the fact we can now access all different types of media on one device. Smart phones changed the relationship  between audiences and producers. 7) Why did Fac...
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Film Industry: Black Widow

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Introduction to advertising

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  Part 1: Skittles advert analysis - 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. colour scheme- very bright colours. make it give more attention to customers. slogan- "Taste The Rainbow". tells us that the the product is made for children. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The USP ( unique selling point ) of the skittles advert is the pieces of skittles in each packet are very colourful. This is the reason that their slogan is " taste the rainbow" . The colour scheme is a persuasive technique. It gives the product more attention, giving it more reason for customers to buy it. Part 2: Advert research- 1) An advert with a clear brand...
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