Daily Mirror Case Study ( L+R)

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 Language

1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: the title block of the newspaper
Pug: something to catch the readers eye
Splash Head: leading story
Slogan: sum up ethos of the paper
Dateline: date the newspaper published 
Byline: gives the name of the journalist/writer
Standfirst: introductory paragraph usually bold

2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.
a scandal that happened with the post office and the software company connected to it. this scandal put multiple people in financial jeopardy, permanently changing their life for the worse. 

3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?
"exclusive: post office scandal". this appeals to the newspaper audience since they now know what the main story of the day is.

4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?
it includes more images that writing and the price of the paper itself is £1.40 making it affordable for the working class (target audience).

5) What is the balance on the Daily Mirror front page between images, headlines and text?
it can be seen that there are a lot more images than text highlighting the fact that the daily mirror is a tabloid newspaper.




Representations

1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?
They support the Labour party because they are against the conservatives ( they go against the rich and the powerful) 
2) How does the Daily Mirror represent the Post Office in the CSP pages? Why do you think they present them in this way?
The Daily Mirror directs the audiences anger at the CEO of the Post office instead of the post office itself. They do this to sympathise with the victims of the scandal. This is reinforced through the emotive language and a image of a old couple
3) How is Fujitsu represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Fujitsu on the inside page. Give detailed answers with evidence from the CSP pages.
The Daily Mirror blames everything at the Fujitsu as they are against the conservatives and also since they are rich and powerful. They also use emotive language to support this and the image of the former OBE of the Fujitsu when he has a smug on his face.
4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.
The anger of the audience is also pointed at them as well as they are the conservative party that support the rich and powerful. This is further shown through The Daily Mirror itself as they are against the conservatives. 
5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?
Working class people are portrayed as innocent and sympathetic whereas the government are portrayed as manipulative and uncaring to the working class but the opposite to the rich and powerful. This reinforces stereotypes that the uncaring direct their anger towards the innocent.



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