Haviyan's Media Blog

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Slogan, pack shot, colour scheme, sound, camera techniques, CGI, editing. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message is that Galaxy has very smooth and silky chocolate. This is the unique selling point of the product. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. She died in 1993 at the age of 63. Galaxy selected her for the advert because they wanted the advert to give a old vibe to senior audiences. 4) What is intertextuality? Intertextuality is where one media product makes reference to other media products. 5) What Audrey Hepburn films are suggested in this advert an...

  1) What year was the advert produced 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Fragile/emotional people that need to look pretty. They were also portrayed as reliant on men to be the bread winners.  3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?  The main thing they want to tell people about the product is that they clean white pieces of clothing very well.  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The advert is trying to show that women need to look pretty while being hardworking. 5) Why is a picture of the product added to the bottom right of the advert? They added the pack shot to the bottom right because the advert wants they key image ...

  1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. In my second advert, the woman is portrayed to be looking very nice and washing clothes at the same time. Tis example is meant to portray women as housewives that always have to look nice. However in my first advert, the man is seen to work for military or the army. This shows that men are seen as brave people, doing work for their country. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. In all th...

  Part 1: Skittles advert analysis - 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. colour scheme- very bright colours. make it give more attention to customers. slogan- "Taste The Rainbow". tells us that the the product is made for children. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The USP ( unique selling point ) of the skittles advert is the pieces of skittles in each packet are very colourful. This is the reason that their slogan is " taste the rainbow" . The colour scheme is a persuasive technique. It gives the product more attention, giving it more reason for customers to buy it. Part 2: Advert research- 1) An advert with a clear brand...