Galaxy "Chauffeur" advert

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 1) What key conventions of TV advertising can you find in the Galaxy advert?

Slogan, pack shot, colour scheme, sound, camera techniques, CGI, editing.

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.
The key message is that Galaxy has very smooth and silky chocolate. This is the unique selling point of the product.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. She died in 1993 at the age of 63. Galaxy selected her for the advert because they wanted the advert to give a old vibe to senior audiences.

4) What is intertextuality?
Intertextuality is where one media product makes reference to other media products.

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
This advert creates a romantic tone . This is shown through the setting of the advert, a sunny/beach area . Another is the actors shown in the advert. A pretty female character and a strong male character, with some side/background characters.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 
The princess - Audrey Hepburn
The doner - the bus driver
The helper - the male character that helps the princess.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The advert starts with the disequilibrium, where the bus crashes into the fruit stand. Then is the resolution, where the driver comes and picks up Audrey Hepburn. Then the two characters drive off to somewhere else.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
Audrey Hepburn is represented as the princess/protagonist in the Galaxy advert. This is because she is a pretty woman.

9) What representations of gender can you find in this advert?
How the strong male character comes to save the female character when there is a problem that impacts the female character in some way.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 
There is an implied romance between the driver and Audrey. There are also scenes when  Audrey subverts gender stereotypes as she is seen in control of the situation and is shown as the female lead.

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