Music Videos : BLACKPINK- How You Like That

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 Audience


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Blinks- BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.


2) What audience pleasures are offered by the music video for How You Like That?

  • Diversion: music video conventions – performance, effects, fast pace etc.
  • Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
  • Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
  • Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 
In my opinion, the music video would appeal to blinks for the effort the band and others have made to make the video itself just for fans instead of just releasing the song.


4) How was the How You Like That music video marketed and promoted to the audience?

The video’s release was preceded by a series of teasers on the band’s social media accounts (including posters, photos focusing on individual band members and videos) and a reality show (24/365 with Blackpink, available on YouTube). 

A “dance performance” video including the choreography for the music video was released in July 2020; by March 2021 this had achieved over 600 million views and was placed in the top 20 videos of the year by Billboard magazine.


5) Why is K-pop a global phenomenon and what has helped it to become so popular?

The K-pop genre reflects the global nature of the media and music industries. Over the last 20 years, K-pop has become a cultural sensation as groups like BTS and BLACKPINK enjoyed global success. This has also resulted in Korean culture becoming mainstream in the West.


Industry

1) How were BLACKPINK formed and what records have they broken?

Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.

2) What other successful artists have YG Entertainment created? You may need to Google this.

Eun Ji-won, 2NE1, AKMU, Winner, Blackpink, Treasure, and Babymonster

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

In the modern era, digital technology has revolutionized music production, distribution, and consumption. The importance of this convergence lies in its ability to democratize music creation and distribution.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Beyond music, BLACKPINK's "girl crush" concept promotes self-confidence and female empowerment, resonating with fans worldwide. Since their debut in 2016, BLACKPINK has been on a meteoric rise in the world of music, smashing records and captivating audiences worldwide

5) How are UK-based music videos regulated and what types of content require warnings?

search the BBFC website for age ratings. Warnings require the content to have swearing, dangerous behaviour, drug misuse, sexual behavior, etc.  

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