Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

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 Audience


1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.
Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor
Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
Overall, the music video would be great with arctic monkeys fans as it gives them a opportunity to see the process the arctic monkeys would have to go through to release a album or a single. Also they could see what they would be like if they performed live.


4) How did fans take a leading role in making Arctic Monkeys famous back in 2005
Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video
Their fan base moved online, creating online communities where they could share songs and information.


 
Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
BLACKPINK is an manufactured band whereas Arctic monkeys are an authentic band.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
Arctic Monkeys did not sign to a major label, but recorded their own music before signing to independent record label, Domino Records. They were not interested in working with a major as it would undermine their creative control. Their debut album Whatever People Say I Am, That’s What I’m Not went straight to number one and sold over 350,000 copies in its first week of release.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
The internet is positive towards artists as the Arctic monkeys wouldn't be where they are now if it wasn't for the internet at the time. Even if the internet was in its early stages unlike today, it still managed to build the Arctic monkey's fanbase and make them popular.

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