Newspapers- Blog Index

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 1) Introduction to Newspapers

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Introduction to advertising

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  Part 1: Skittles advert analysis - 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. colour scheme- very bright colours. make it give more attention to customers. slogan- "Taste The Rainbow". tells us that the the product is made for children. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The USP ( unique selling point ) of the skittles advert is the pieces of skittles in each packet are very colourful. This is the reason that their slogan is " taste the rainbow" . The colour scheme is a persuasive technique. It gives the product more attention, giving it more reason for customers to buy it. Part 2: Advert research- 1) An advert with a clear brand...
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Media Assessment 2: Learner Response

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  WWW : This is a solid assessment with the clear potential to go higher. Keep up the good work! EBI : -More detailed references to the text/ CSP will help push you up .         -Organise your longer answers into paragraphs and stay focused on the key words in the question. LR: Q1)    Q2)   Non verbal- anything that does not use words. Q3)  Need to refer to the text or image Q4)  More profit, Control over creative process       Vertical integration is when a company owns various stages of the production process within the same         industry. Q5) Q6)    Need to use paragraphs to organise my essay         Paragraph 1- I, Daniel Blake         Paragraph 2- Black Widow         Conclusion- answer question, give my opinion.
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Film Industry: I, Daniel Blake

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  1) What is independent cinema and how is it different to Hollywood blockbusters? Independent films are very different to Hollywood blockbusters like Black Widow. The style of ‘indie’ films is very different to Hollywood blockbusters, as the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses. 2) What is I, Daniel Blake about? Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.  He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away.  Daniel  stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother (Katie) and her two children. It is a drama that has a strong political m...
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